Challenge
Having formed two new divisions, the leading law firm needed to develop a compelling set of legal propositions and effective business development processes for its fledgling Energy & Utilities and Defence practices.
Solution
As the interim head of Strategy, mentoring the partners in business development best practice was a central element of my role.
I instigated development of the key account management systems and process, led the preparation and delivery of key sales pitches, and set up the first four accounts.
Assisting the firm's Senior Partner, together we set up and implemented robust planning and reporting processes to manage future business development performance.
Results
Following the set-up, implementation and hands-on demonstration of this suite of business development processes, the systems were in place for the new permanent sales and marketing team to direct and drive the profitable growth of the new practices.